Why do we love personalized gifts? In an age where every company is competing to produce the “best gift,” it’s hard to come by an item that really speaks to us. We have the same stuff as everyone else. Everyone has the same phone, the same bag, and the same car. What will separate us from the rest? Oh, why don’t we plaster our names on our stuff, right? That’s the only way we can feel connected to these things.
People put their names on carry bags bought in Australia and other countries. They have their names embedded on their luxury bags (though that may be for security reasons). They print their names on their shirts and stick them to their windshield. People find many ways to personalize stuff that they have become the de facto gifts last Christmas.
Yes, personalized gifts are booming. Companies like Longchamp, for example, earn from engraving your names on their bags. The same can be said for Starbucks and other companies that periodically manufacture products that you can put your names on.
Works for Everyone
Gifts tend to be generic, especially during the holiday season. What separates your gifts from all the others your loved ones receive is that if you took the time to personalize them. It works for everyone. A personalized cup is well-meaning. Even a simple hand towel with your name embroidered on it has more value than a more expensive gift.
The thought and care that you put in the gift will be appreciated. It will have a special impact on the recipient no matter where you put their names on. Even something as frivolous as personalized coasters will get a smile from the recipients.
Boosts Connection
A personalized gift ascertains the connection between two people. You get a sense that this other person knows you exactly—knows what you want and values you enough to choose a personalized gift. It shows that the giver took the time to have a gift personalized with your name. You will never forget someone who gave you a personalized gift because of the effort it took them to prepare the gift.
Fits All Occasions
How many times have you gone to the mall only to come back empty-handed? And then at the last minute, you buy a gift that has no real value to you or the receiver. You disappoint yourself and, in some ways, the receiver of the gift. A personalized gift takes more time (you have to order it and wait for it to get delivered), but it fits any occasion—weddings, baptisms, birthdays, and anniversaries.
Adds Security
If you’re giving luxury items such as jewelry or an expensive bag, doesn’t it make sense to have these items personalized? It adds an extra layer of protection. Criminals can’t easily sell these items because they have your names. The same can be said for devices such as smartphones and laptops. You can have your names engraved on these items because they are expensive and valuable.
There are a lot of companies that offer personalization services. This alone tells you that consumers want personalized items. The game has changed, as they say. Generic products no longer have the appeal they used to have. Personalized gifts are more meaningful and valuable.
