Small to medium scale businesses are thriving these days. In the U.S., there are approximately 30 million small to medium entrepreneurs, and these accounted for new employment in the private sector in recent years. Like big businesses, small-scale businesses, which were called mom-and-pop-stores in the past, have needs in order to service their clients.
But unlike big businesses, they don’t have the capital to spend on equipment that is not really their core business. One of those needs is signage and printing.
It is said that a business with no sign is a sign of lost business, and this couldn’t be any truer today. With the number of coffee shops down the street, what makes yours stand out? There may be a dozen boutique cigar stores in the city, so how do you make your business noticeable. Businesses are competing with one another 24/7, and good signage can mean the difference between getting clients through your door and losing to your competitor.
It is written in big bold letters. Or maybe in a cursive font, with pink ribbons and swirling yellow confetti. You get the idea. Printing franchise opportunities are available in your area and they never go away. Because as long as businesses are operating in your neighborhood and there are people to patronize them, your printing business will be successful.
What is a printing franchise?
A printing franchise is a franchise you buy so that you can use that established company’s name, expertise, and support in your locality. In this case, you will be providing printing services, such as business cards, brochures and flyers, decorative signage, and other marketing materials.
Few industries allow for creativity in terms of services, and printing is one of them. Each client’s need is different from the next. While there’s the menu service (i.e., quick printing of business cards), you could also offer to conceptualize, design, and print marketing collateral. If the thought of collaborating with a client about boosting their marketing efforts excite you, a printing franchise is perfect for you.
Why get a franchise?
Starting a business is a serious investment that has real risks. If you fail at your first solo venture, chances are you will lose your entrepreneurial spirit. Buying a franchise offers several advantages that you wouldn’t ordinarily access if you started a business from the ground up. Here are some of the benefits:
Instant Brand Recognition. The parent company’s name is recognized, maybe as one of the industry leaders. As a franchisee, you gain instant recognition.
Reputation. Your franchise provider has established itself as a serious competitor if they are able to offer franchise opportunities. That means they have a product or service that is in demand and they are able to meet those demands. They are now seeking to improve their market share by offering small entrepreneurs a good way to grow their business.
Support and Training
Among the other advantages, the support and training you will get will be invaluable. You eliminate trial and error, which can cause costly mistakes. The franchise company will train you in using their business model, give you access to their industry consultants (if they have any), and guide you during the first months of your business.
If there’s an issue with your system, you can rely on their support. Franchise companies cannot afford to neglect their franchisees because their business and name depend on their franchisees’ fate.
If you’ve read this far, your interest in a print shop business is unmistakable. The next step is finding the right print franchise provider, buy into it, and be an entrepreneur.