Book launch is a resounding success

We were delighted to co-host the official book launch of the recently published book Creating a Lean and Green Business System, together with Adnams Plc. The evening event took place at an Adnams pub located at Tower Bridge in London. It was a great evening, very well attended and there was a great deal of interest in the book and its content.

Talks were given by three of the book’s authors: Peter, Keivan and Andy. Also an inspiring short speech was also given by Steve Hope, General Manager, Environmental Affairs and Corporate Citizenship at Toyota Motor Europe.

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One of the authors, Keivan Zokaei introduces the book

 

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Steve Hope, General Manager, Environmental Affairs and Corporate Citizenship at Toyota Motor Europe speaking at the event.

 

Toyota is one of the books’ detailed case studies. Steve described Toyota’s strategy to making eco-friendly cars, built by eco-friendly members in eco-friendly plants. This strategy has enabled them to produce cars in Europe with the best CO2 by kilometre record over any other manufacturer. Steve explained why being sustainable also makes good business sense:

‘After all, anything we buy, we emit, send down the drain, burn in an incinerator or put into landfill, we pay for. If we can save it we will automatically contribute to our bottom-line. Therefore it has to make good business sense’

Another great piece of news is that Karen Hester, a featured case study in the book, has now won the First Women Business of the Year award. Our congratulations to her.

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